I help businesses improve how their websites, expertise and brand information are discovered and understood across Google Search, AI Overviews, ChatGPT Search, Perplexity and other relevant AI search experiences. From technical checks to useful content and visibility tracking, every recommendation is based on your website and business goals.
Help AI search engines find your brand
AI search tools can answer questions, compare options and cite websites as sources. If your website provides unclear information, misses important buyer questions or is difficult to access and understand, your brand may be overlooked in relevant search experiences.
My AI Search Optimization service examines how your website communicates your expertise, how search engines can access its content, and whether your key pages provide useful, verifiable answers. I then prioritise improvements to technical SEO, content structure, brand information and external credibility, based on your business and the platforms that matter to your audience.
AI search is changing how people discover businesses. I help your brand become easier for AI to understand, trust, and recommend.
Strengthen the technical and content foundations that help search systems find and understand your important pages.
Organise your services, evidence and answers so people and search systems can understand what your business offers.
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Track selected buyer questions, brand mentions and citations, alongside organic traffic and enquiries where measurement is available.
AI search visibility problems often start with gaps in your website, content or brand information.
Ask ChatGPT or Perplexity about your category and your competitor appears. You don't, even though your service is as good or better.
Wrong services, old pricing, or the wrong location. Weak entity signals let AI guess, and guesses cost you trust.
A default robots.txt, a firewall rule, or heavy JavaScript can quietly block the crawlers that feed AI answers
Search Console doesn't separate AI answers for you. Without a baseline, you can't tell what's working.
Six workstreams that cover how AI finds, understands, trusts, and recommends a brand.
Know exactly where you stand before changing anything.
Help AI recognize who you are without guessing.
Write pages AI can quote accurately.
Make sure the right bots can find and read your pages.
Earn mentions on the sources AI actually trusts.
Prove progress with numbers, not guesses.
I start by understanding your current visibility, then prioritise improvements based on evidence, effort and business relevance.
Test real buyer prompts across AI engines and record who gets cited today.
Fix indexing, crawler access, schema, and entity signals so AI can read you.
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Rebuild key pages to give clear, sourced, quotable answers.
Build reviews, mentions, and authority on the sources AI checks.
Re-test monthly, compare against the baseline, and double down on what works.
Verified evidence. Clear methodology. Measurable progress.
A US-based Bath e-commerce brand wanted to understand how its products appeared across AI-powered search experiences. The project focused on reviewing relevant buyer queries, analysing competing sources, and identifying opportunities to improve product information, website content, and organic discoverability.
The audit is designed to establish a clear baseline of AI search visibility, identify content and technical gaps, and prioritise practical improvements for product discovery.
I tailor the strategy to the AI engines your customers use and the questions they ask.
Be the business AI recommends in your area
Trust-led, accuracy-critical content
Products and brands in AI shopping answers
Plumbers, electricians, HVAC, and contractors
Local restaurants, cafes, and food service businesses
Salons, spas, gyms, and fitness studios
Dealerships, repair shops, and auto services
Local shops, boutiques, and brick-and-mortar stores
SEO earns rankings in search results. AEO makes your content the direct answer to a question. GEO makes your brand cited and recommended inside AI-written answers. They share foundations, so I build them together instead of treating them as separate projects.
No, and be cautious of anyone who does. AI answers vary by user, query, and time, and no one controls them. I commit to a measured process: baseline, fixes, better content, and monthly tracking so you can see the direction of progress.
Strong SEO is the base, and Google confirms that its AI features use the same fundamentals. But AI answers also rely on entity clarity, quotable content, and mentions across the web. Many brands that rank well still go unmentioned in AI answers, which is the gap I close.
Google AI Overviews and AI Mode, ChatGPT Search, Perplexity, Gemini, Claude, and Microsoft Copilot. I focus first on the platforms your customers actually use, based on your baseline.
Let’s review how your brand appears across relevant AI search experiences, identify the gaps and build a practical plan around your business goals.
